
California SB 690 narrows tracking lawsuits: what Shopify merchants should check
California’s SB 690 limits a specific private website-tracking claim. Here is what changes, what remains, and why Shopify pixel consent still matters.
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California’s SB 690 limits a specific private website-tracking claim. Here is what changes, what remains, and why Shopify pixel consent still matters.

Shopify Canvas puts store pages in one design workspace. Check early access, supported themes and update restrictions before trying it.

Existing app subscriptions can move to Shopify App Pricing without a new approval. Check the effective date, price behaviour and notices.

Shopify will calculate tax on eligible US return-shipping fees from 23 October. Check which returns qualify and avoid double counting.

Trustpilot gives products dedicated review pages for shoppers and AI discovery. Check catalogue grouping, destination links and evidence before forecasting results.

Shopify’s ChatGPT plugin can now be pinned to the sidebar. What the shortcut does, how to connect, and which store tasks still need the admin.

Google has announced Gemini 4 Argon with limited initial access. What merchants can verify now, and what still needs evidence.

A practical review for Shopify merchants considering Amazon’s new multichannel tools, with rollout limits and a checklist before connecting.

Shopify’s updated Rollouts setup helps schedule launches, temporary events and experiments. Check plan eligibility, timing and rollback limits.

Review Shopify’s Google direct-checkout setting, product limitations and reporting requirements before the holiday rush.
Shopify’s streaming rollout improves first-byte timing. Check theme eligibility, resource order and real-user performance before planning changes.

Updated 21 October: count in Shopify admin or POS Pro, and understand why Complete count bypasses review. September local delivery guidance retained.