Marketing1 min read
Google’s September spam update is complete: what to check
Google confirmed completion on 8 October. Check affected pages, markets and technical issues before attributing a store’s traffic change to the rollout.
Will SlattonCategory
Marketing
Will Slatton
Marketing1 min read
Aftersell Earn & Save: how the bill discount works
Check Aftersell Earn & Save eligibility, the matching bill discount, payout timing and the trade-offs of offers after checkout.
Will Slatton
Marketing1 min read
Search Console adds multi-country filters for stores
Group countries in Google Search Console to review search traffic across your priority markets. Check individual countries and keep sales reporting separate.
SSophie Harrington
Marketing1 min read
Google Ads automated promotions: check before 12 October
Some advertisers face a 12 October change. Check eligibility, the opt-out setting and your website’s live offers.
Will Slatton
Marketing1 min read
Google Demand Gen budgets: the $5 rule and $100 advice
The official video’s creative-testing advice and Google’s documented budget minimum answer different questions. What merchants should check before testing.
Will Slatton
Marketing1 min read
Meta One business plans: what ecommerce teams should check
Meta’s business bundles start at $14.99 monthly. Compare account-specific features and operational value before assuming a sales benefit.
SSophie Harrington
Marketing1 min read
Microsoft Ads experiments: eligibility and test timing
Optimization experiments support Search, Shopping, Audience and Performance Max. Check exclusions and plan a meaningful test before holiday changes.
SSophie Harrington
Marketing1 min read
Shopify WhatsApp checkout consent: check sending eligibility before your first campaign
Collect WhatsApp opt-ins at Shopify checkout, then check subscriber regions, account setup and provider-switching restrictions before sending.
JJames Bennett
Marketing1 min read
Shopify agentic commerce: a merchant checklist for channels, product data and measurement
Check AI-channel access, product information and order measurement before investing in a custom agent. Includes the limits of claims about fewer returns.
SSophie Harrington
Marketing1 min read
SideShift’s AI creator marketer: what ecommerce teams can test
SideShift’s beta AI workflow covers creator discovery and campaign tasks. A practical way to assess the launch without assuming a sales lift.
SSophie Harrington
Marketing1 min read
Fastlane AI UGC pricing: what ecommerce brands should budget
Fastlane promotes AI content and social distribution. Separate subscription costs from account and upload fees before running a pilot.
JJames Bennett
Marketing1 min read
CrowdReply Citation Outreach: what ecommerce brands should measure
CrowdReply targets mentions on pages AI systems cite. How to assess placements, disclosure and results without treating vendor claims as forecasts.
Will Slatton