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The Founder's Inn

Free · Every Friday · For Shopify & ecommerce founders

Everything you need to know in Shopify and ecommerce this week, plus marketing secrets and tips from founders who've done it.

One Friday email. Five minutes. A few laughs.

Pint of the usual, please. Free, every Friday, unsubscribe whenever the tab gets too long.

Latest from the bar

What's being talked about.

All posts →

ROAS is down.
Meta changed the rules.
You need a laugh.

On tap this week

  1. Tap 01

    Passive Income

    Pale Ale

    Tastes like shoveling coal into a steam engine while someone hits you with a stick.

    0% passive
  2. Tap 02

    Tripled Pricing

    Porter

    Your top conversion app’s new house recipe. Same app, same features, new invoice.

    3x the tab
  3. Tap 03

    Ghosted Influencer

    Hazy IPA

    Brewed with free samples and one read receipt. Notes of silence, long finish.

    $500 of product
  4. Tap 04

    Meta Changed the Rules

    Lager

    Recipe changes weekly without notice. Best enjoyed while re-uploading creative.

    ROAS not included
  5. Tap 05

    Q4 Shipping

    Imperial Stout

    Dark, slow, and somehow still stuck at a depot in New Jersey.

    ETA: January
House

The Founder's Inn

Friday special · Free

No hustle-bro Twitter threads. No “how I scaled to $10M using this one weird trick.” Just the week's industry gossip, real stories from the trenches, and things you can actually do on Monday, served with a heavy pour of sarcasm.

Current High Scores

  1. 1UPHustle-bro threads forwarded000
  2. 2UPApps that tripled pricing this week003
  3. 3UPAbandoned carts (yours, probably)999
  4. 4UPFridays we plan to skip000

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Questions from the bar

What is The Founder's Inn?

A weekly email newsletter and news site for people who run Shopify and ecommerce stores. Each issue rounds up the week's Shopify and ecommerce news, the industry gossip worth knowing, and marketing and operator tips from founders who have done it, written to be read in about five minutes with a laugh or two along the way.

Is it free?

Yes. The newsletter is free, there is no paid tier, and you can unsubscribe with one click from the bottom of any issue.

When does it arrive?

Every Friday. One email a week, no mid-week extras, no sales sequences.

Who is it for?

Shopify and ecommerce store founders and the people who run stores day to day: owners, operators and marketers who want the week's changes explained in plain English with a view on what to do about them.

Is The Founder’s Inn affiliated with Shopify?

No. It is an independent publication and is not affiliated with, sponsored by or endorsed by Shopify Inc.

Last Call

This Friday's pour is already on the bar. Get your name down before it goes flat.

Pint of the usual, please. Free, every Friday, unsubscribe whenever the tab gets too long.