Shopify B2B: Basic, Grow, Advanced and Plus compared

You do not necessarily need Shopify Plus to sell wholesale with Shopify’s native B2B tools. Basic, Grow and Advanced merchants gained core features in the 2 April 2026 release. This is a current plan comparison, checked on 17 October, rather than a new launch announcement.

The useful question is whether your pricing and payment arrangements fit the limits. Shopify’s original announcement describes the expansion as a way to manage wholesale and direct-to-consumer sales together. That does not mean every plan has identical capabilities.

The limits that affect a wholesale setup

According to Shopify’s current feature matrix:

Starter and Retail are excluded from Shopify B2B. Basic, Grow and Advanced stores need new Shopify Markets for B2B catalogue features. The three-catalogue allowance is shared across B2B markets: assigning all three to one market uses the allowance.

What you can already evaluate without Plus

The April changelog includes company profiles, payment terms, volume pricing, vaulted cards and US-only ACH payments in the non-Plus offering, with no extra charge for those native features. That is a useful starting point for a wholesale pilot; it is not a promise that your complete operation will have no implementation or payment-processing costs.

Choose around real buyer agreements

Our recommendation is to write down three representative wholesale orders before changing plans. Include the buyer, required product selection, negotiated price, order size and payment arrangement. Then map each requirement to the official matrix.

A business using a few shared price lists should test those lists against the catalogue allowance. A business negotiating separate terms for individual accounts should investigate direct company assignment. If deposits are essential, include that requirement at the start rather than discovering it after building the ordering journey.

For the pilot, use a clearly identified test buyer and check the product price, checkout, confirmation and back-office handoff together. Ask whoever maintains your store to document any existing wholesale app behaviour that must be retained. Plan availability alone does not establish that replacing an app will reproduce your workflow.

Keep the comparison tied to the live documentation as your business changes. The right plan is the one that supports your actual agreements and operations, not simply the one with the longest feature list.