News1 min read
Gemini 4 Argon: what Google’s limited release means for ecommerce teams
Google has announced Gemini 4 Argon with limited initial access. What merchants can verify now, and what still needs evidence.
Will SlattonThe noticeboard
Shopify & ecommerce news
What changed this week for store founders: Shopify updates, the wider industry, and the marketing moves worth copying. Pinned up here between Fridays.
Will Slatton
News1 min read
Amazon Seller Central adds Shopify connections: what is available now
A practical review for Shopify merchants considering Amazon’s new multichannel tools, with rollout limits and a checklist before connecting.
SSophie Harrington
News1 min read
Shopify Rollouts: choose a launch, event or experiment before scheduling
Shopify’s updated Rollouts setup helps schedule launches, temporary events and experiments. Check plan eligibility, timing and rollback limits.
JJames Bennett
News1 min read
Google AI Mode and Gemini checkout: what eligible Shopify stores should check
Review Shopify’s Google direct-checkout setting, product limitations and reporting requirements before the holiday rush.
Will Slatton
News1 min read
Shopify Liquid streaming: what the 29% first-byte improvement means for your theme
Shopify’s streaming rollout improves first-byte timing. Check theme eligibility, resource order and real-user performance before planning changes.
SSophie Harrington
News1 min read
Shopify POS adds local delivery and stock counts: check staff permissions first
Updated 21 October: count in Shopify admin or POS Pro, and understand why Complete count bypasses review. September local delivery guidance retained.
JJames Bennett
News1 min read
Shopify return-window overrides: which rule wins for each product?
Shopify now supports return-window overrides for selected merchandise. Learn which rule takes priority and why market availability needs checking.
Will Slatton
News1 min read
Shopify Analytics adds category attributes and metaobject fields: what to check
Shopify’s September reporting updates let merchants group and filter by category attributes and metaobject fields. Check activation, ownership and reference types.
SSophie Harrington
News1 min read
Prime Big Deal Days is 6–7 October: a preparation checklist for Shopify merchants
Amazon’s October sales event is approaching. Check your offer, stock, delivery promises and measurement before deciding how your Shopify store should respond.
JJames Bennett
News1 min read
Shopify market-driven shipping: the 1 October rollout and what to check
Shopify’s shipping rollout starts on 1 October 2026. Check app compatibility and checkout rates before moving shipping options into Markets.
Will Slatton
News1 min read
Microsoft Clarity now lets brands refine their AI visibility reporting
Clarity lets brands edit terms used in AI Visibility reporting. Review aliases, avoid ambiguity and interpret reporting changes carefully.
Will Slatton
News1 min read
Shopify sessions or conversion rate changed? Check the September analytics update
Shopify changed session measurement on 21 September. Understand which metrics can shift and how to review performance across the new baseline.
Will Slatton