The noticeboard
What changed this week for store founders: Shopify updates, the wider industry, and the marketing moves worth copying. Pinned up here between Fridays.
Shopify Events is stable in API 2026-10. App builders can select triggers and payloads while keeping classic webhooks for other workflows.
Will Slatton
Add campaign and operational notes to supported Shopify reports. Check shared editing permissions and app access before using them.
California’s SB 690 limits a specific private website-tracking claim. Here is what changes, what remains, and why Shopify pixel consent still matters.
Shopify Canvas puts store pages in one design workspace. Check early access, supported themes and update restrictions before trying it.
Will Slatton
SideShift’s beta AI workflow covers creator discovery and campaign tasks. A practical way to assess the launch without assuming a sales lift.
Fastlane promotes AI content and social distribution. Separate subscription costs from account and upload fees before running a pilot.
CrowdReply targets mentions on pages AI systems cite. How to assess placements, disclosure and results without treating vendor claims as forecasts.
Will Slatton
OpenAI’s Shopify integration is listed as US-only. Check catalogue syncing, country-level targeting and the distinction between ads and organic discovery.
Existing app subscriptions can move to Shopify App Pricing without a new approval. Check the effective date, price behaviour and notices.
Shopify will calculate tax on eligible US return-shipping fees from 23 October. Check which returns qualify and avoid double counting.
Will Slatton
Trustpilot gives products dedicated review pages for shoppers and AI discovery. Check catalogue grouping, destination links and evidence before forecasting results.
Shopify’s ChatGPT plugin can now be pinned to the sidebar. What the shortcut does, how to connect, and which store tasks still need the admin.