Marketing1 min read
Deloitte: early holiday shoppers still leave room for BFCM
Deloitte’s US survey points to earlier gift shopping without removing Thanksgiving week from the plan. What Shopify merchants can test before BFCM.
SSophie Harrington
The noticeboard
Shopify & ecommerce news
What changed this week for store founders: Shopify updates, the wider industry, and the marketing moves worth copying. Pinned up here between Fridays.
Marketing1 min read
Kaching Bundles adds express checkout support
Kaching says express buttons can now carry an entire bundle and its discount into checkout. Check rollout access and test the complete offer before BFCM.
JJames Bennett
Marketing1 min read
Unpublishing from Shop does not hide your products
Shop discovery and checkout settings do different jobs. Check what remains visible before using a channel change to address an incorrect listing.
Will SlattonAI1 min read
Shopify adds buyer consent to agent cart and checkout
Shopify’s Cart MCP and Checkout MCP can carry buyer privacy and marketing choices. Check version negotiation, defaults and missing contact details.
SSophie Harrington
AI1 min read
Vercel Shop launches its Shopify storefront template
Vercel’s open-source Next.js template combines a Shopify storefront with product data and shopping tools for agents. Here is what to assess before adopting it.
JJames Bennett
AI1 min read
Recharge Analytics MCP: read-only subscription reports
What Recharge’s early-adopter analytics connector can read, what it cannot change, and how to check a subscription report before relying on it.
Will Slatton
Marketing1 min read
Add shoppable videos to Shopify with Libautech
Import existing clips, tag the right products and test the path to checkout. Check the free-plan branding and current paid option before installing.
SSophie Harrington
Marketing1 min read
Kaching subscription streaks: when rewards apply
Check reward timing, existing subscribers and locked settings before activating a Kaching subscription streak.
JJames Bennett
Marketing1 min read
Use Sidekick to plan BFCM segments before discounts
A practical workflow for using Shopify customer data to build BFCM segments, choose offers and check gift thresholds before launch.
Will Slatton
Marketing1 min read
Moby video agent starts rolling out for UGC ads
Triple Whale’s new video workflow starts with a short recording. Access is limited; confirm eligibility and costs before planning a campaign around it.
SSophie Harrington
Marketing1 min read
AEOsome’s AI shopping study: what the corrections mean
Model mixtures and duplicate retries complicate AI shopping comparisons. How to read AEOsome’s corrected study and make your own checks comparable.
JJames Bennett
Marketing1 min read
Why Shopify currency changes at checkout
Check the payment provider, currency app and shipping destination when a Shopify storefront price changes currency at checkout.
Will Slatton