The noticeboard
What changed this week for store founders: Shopify updates, the wider industry, and the marketing moves worth copying. Pinned up here between Fridays.
Eric Bandholz describes an AI phone line connected to Shopify and Recharge. His account highlights identity checks and human handoffs; the implementation is not independently audited.
Set up a report you can verify, check action approvals, and distinguish a scheduled run from successful delivery in Triple Whale’s Moby Automations.
Prepare page-level evidence and follow Shopify’s copyright or trademark reporting requirements when another store appears to copy your content or branding.
Will Slatton
How to use Ads Uploader’s documented MCP workflow for campaign preparation, with paid-plan eligibility, saved-build review and a separate launch decision.
Set up sender authentication, test signup and welcome emails, configure checkout recovery and check your first campaign before sending.
What the new priority and allocation controls do, the Demand Gen exception, and the February 2027 Search Display change.
Will Slatton
What to send your app developer when a Shopify workflow fails, and what the Dev Dashboard’s logs can and cannot establish.
Check AI-written product claims, titles, descriptions and authorship before publishing. A practical store workflow grounded in Google’s October guidance.
September tracking found fewer organic product carousels in five EEA markets. Separate that observation from Google’s documented features and your store’s results.
Will Slatton
Which apps can Sidekick use, when does it ask permission, and how should a merchant test a connected workflow? A practical guide to the documented limits.
Bring campaign results into reporting tools, understand the October country fields and reconcile totals before comparing acquisition channels.
Native wholesale tools extend beyond Plus, but catalogue assignments, deposits and contextual experiences still differ. Check the limits before building.
Will Slatton