Marketing1 min read
Shopify BFCM 2026 checklist: seven checks before launch
Test discounts, notifications, returns, stock, delivery, app dependencies and product data before your Black Friday and Cyber Monday campaign.
SSophie Harrington
The noticeboard
Shopify & ecommerce news
What changed this week for store founders: Shopify updates, the wider industry, and the marketing moves worth copying. Pinned up here between Fridays.
Marketing1 min read
Shopify Halloween themes: edit a copy, then review
Use a seasonal AI theme prompt with a clear working copy, honest offers and a desktop and mobile review before publishing.
JJames Bennett
Marketing1 min read
Klaviyo adds email tracking consent controls to forms
Marketing permission and open or click tracking are separate. Check the form choices, disclosures and default tracking behaviour before rollout.
Will Slatton
Marketing1 min read
What Shoptank’s 60 search catalogue test actually shows
A vendor’s vitamin D search experiment offers a visibility audit example, but does not prove ranking causes or final AI recommendations.
SSophie Harrington
News1 min read
Aftersell listing unavailable; cofounder cites maintenance
Aftersell’s Shopify listing is unavailable. Its cofounder calls it temporary maintenance; the effect on existing installations is not established.
JJames Bennett
News1 min read
Can service businesses appear in Shopify’s AI channels?
Shopify Catalog excludes services, but catalogue distribution and AI web discovery are different. Here is what merchants can check.
Will Slatton
News1 min read
Meta advertisers flag 28 October product-browsing switch
David Herrmann reports a 28 October change. What Meta confirms about product browsing, what remains unclear, and what merchants should check.
SSophie Harrington
News1 min read
Shopify card testing: which checkout controls help?
What Shopify Payments, Fraud Control and Flow can do about card testing, and why manual capture does not stop the first authorisation.
JJames Bennett
Marketing1 min read
Criquet tests fewer emails with AI customer targeting
The apparel brand reports lower send volume and higher revenue with Orita and Klaviyo. Here is what merchants can test, and what the figures do not prove.
Will Slatton
News1 min read
Williams Sonoma requires permission for AI shopping agents
The retailer’s account and checkout rules require company permission as well as shopper approval. Here is the distinction for commerce teams.
SSophie Harrington
News1 min read
Shopify Flow can now buy shipping labels automatically
Automate label purchases for eligible orders, while keeping fulfilment-service exclusions, parcel settings and printing in view.
JJames Bennett
News1 min read
Royal Mail pickup points arrive at Shopify checkout
UK merchants can add Royal Mail collection at checkout. Check eligible orders, payment restrictions and the 18-day collection window.
Will Slatton