Marketing1 min read
Google Demand Gen budgets: the $5 rule and $100 advice
The official video’s creative-testing advice and Google’s documented budget minimum answer different questions. What merchants should check before testing.
Will SlattonThe noticeboard
Shopify & ecommerce news
What changed this week for store founders: Shopify updates, the wider industry, and the marketing moves worth copying. Pinned up here between Fridays.
Will Slatton
News1 min read
Stripe agrees to buy Parafin: what merchants should know
Parafin says existing offers and repayment terms are unaffected. The proposed acquisition is still subject to closing conditions.
SSophie Harrington
News1 min read
Shopify ShopGym: a sandbox for testing shopping agents
Shopify’s open-source framework lets developers compare shopping agents in repeatable test stores. Here is what the research does—and does not—show.
JJames Bennett
News1 min read
USPS Ground Advantage: Alaska and Hawaii now 10+ days
Ground Advantage parcels on affected noncontiguous routes now have a 10-days-or-more expectation. Check checkout estimates before peak season.
Will Slatton
Marketing1 min read
Meta One business plans: what ecommerce teams should check
Meta’s business bundles start at $14.99 monthly. Compare account-specific features and operational value before assuming a sales benefit.
SSophie Harrington
News1 min read
Shopify improves Arabic, Urdu and Hebrew RTL support
Shopify’s language update covers admin, checkout, customer accounts and Horizon themes. Product translations still need their own review.
JJames Bennett
News1 min read
Shopify profit reports: check shipping and duty costs
Shopify improved shipping and duty data in Analytics. Check market and order margins before treating changed figures as a trading trend.
Will Slatton
Marketing1 min read
Microsoft Ads experiments: eligibility and test timing
Optimization experiments support Search, Shopping, Audience and Performance Max. Check exclusions and plan a meaningful test before holiday changes.
SSophie Harrington
Marketing1 min read
Shopify WhatsApp checkout consent: check sending eligibility before your first campaign
Collect WhatsApp opt-ins at Shopify checkout, then check subscriber regions, account setup and provider-switching restrictions before sending.
JJames Bennett
News1 min read
Shop Pay Installments supports secondary entities: check eligibility market by market
Eligible secondary business entities can offer Shop Pay Installments. Check your plan, local payments account, currency and checkout routing before promoting it.
Will Slatton
Marketing1 min read
Shopify agentic commerce: a merchant checklist for channels, product data and measurement
Check AI-channel access, product information and order measurement before investing in a custom agent. Includes the limits of claims about fewer returns.
SSophie Harrington
News1 min read
Cloudflare Birthday Week: what K2, KV Instant and Artifacts mean for Shopify app builders
Cloudflare’s developer releases offer new backend options. Check beta access, workload limits and the Artifacts billing-date discrepancy before testing.
JJames Bennett